Our Vision
We’ve got a big dream! We’re here to create a world where homeless pets become a thing of the past, and humans and animals live together in perfect harmony– all fueled by respect and love for one another.
Our Mission
Our goal is to help the pet food industry thrive sustainably. How? By creating scalable products that boost the overall well-being of our beloved pets and make pet-parenting a breeze.
Our Values
Furry Friends Come First, Fur-ever!
Eco-friendly for the Win!
Get Creative with Purpose
Embrace the Paw-some Change
Conscious and Mindful Sourcing
We’re all about keeping it kind and cruelty-free in our supply chain. We go the extra mile (and pay a little extra) to source our livestock from farms that prioritize freedom and steer clear of antibiotics. It’s all about giving these amazing creatures the happy lives they deserve.
But as a small company, we have our limits when it comes to pushing them to do even better. We only choose suppliers who share our values and put animal welfare first. As we grow, we’re eager to take things to the next level—maybe even have our own farms!
Pawsitively delighted pack
We’re here to disrupt the norm when it comes to fair pay and work-life balance. While income inequality is still a question mark at the end of a sentence, we’re committed to going against the grain. We believe in overpaying our exceptional staff, especially those on the front lines. Their hard work deserves more than just a pat on the back. And when it comes to work-life balance, we’re all about finding that sweet spot where everyone can thrive and in the process create a culture that breeds success and happiness.
Environmental equilibrium
We’re here to dish out some honest facts about meat production and its impact on the environment. It’s true that producing meat generates more carbon emissions compared to plant-based foods. But fear not! We take responsibility for the extra carbon released into the atmosphere during meat production.
Furthermore, we are currently harnessing 60% of our energy from solar sources and we are striving towards achieving 100% energy independence by 2028.